Our Company

We are changing K-12 data analytics and


Transforming the Education Landscape

performance improvement

We focus on what matters most

K-12 Dynamics was created by Go IT Services to focus entirely on education and improving student performance. With an extensive background in custom IT solutions and expertise in Business Intelligence and Data Warehousing, we believe data analytics has the ability to transform education. Our mission is to make data analytics affordable, fun, and accessible to every school district—not just the large schools with deep pockets. And when educators have access to useful data, amazing things can happen.

Our Lineage

Go IT Services is an established company with a 15-year history of transacting business. A good indicator of our reputation and financial stability is our cooperative contract status with the Texas Department of Information Resources (DIR). Under contract for DIR, we have served Texas government and other public institutions since 2007. Our financial stability and customer satisfaction ratings are vetted by DIR for the purpose of certifying our company and establishing formal IT services contracts: Deliverable Based IT Services (which includes a specialization in Business Intelligence and Data Warehousing) and Comprehensive Web Design and Development, Management, and Hosting.


In 2009, a large school district in the Houston area hired our company to build a data warehouse and dashboard solution. It wasn’t long before we realized that, although BI has been business critical to most industries for over a decade, the education sector was lagging far behind in the data analytics arena.

Our passion for all things data soon became a passion for bringing data analytics to the K-12 education market.

Our Methodology

Our team uses a set of proven agile methodologies that guide our work in every engagement. We are committed to balancing leading-edge technology innovation with structured processes that yield a cost-effective, reliable, secure, and adaptive solution. We have been told that our dashboard solution is the most flexible, modern, and user-friendly dashboard solution on the market.


During implementation, we work with your business and IT staff to identify detailed requirements and relevant source systems to meet the requirements, and to configure automated data file transfers to populate the data warehouse and keep it updated daily. Implementation work is performed by experienced K-12 Dynamics staff members with a dedicated project manager to oversee the implementation from beginning to end, as well as on-site training prior to full deployment.

Our Customers

Building significant, long-term partnerships with our customers is our top priority. We intend to be around for a long time, and our commitment to your strategic goals is evident by our customer-centric culture. Our customer base includes higher education and both public and private K-12 educational institutions.

Our Advisory Board

Dr. William “Ernie” Ritter


Ernie Ritter is a retired educator with 41 years of experience. Academic degrees include a BA and MA in Mathematics from Arizona State University and a Doctorate in Educational Leadership from The University of North Texas. His most recent educational endeavor was to serve as the external professional service provider for four campuses that had been rated unsatisfactory. All campuses earned satisfactory ratings. He served as an assistant professor at Texas A&M University – Commerce for five years and an adjunct professor at Sam Houston State University for four years. Major responsibilities while working at TAMU-C included directing a cooperative field based principal preparation program and directing the East Texas School Study Council. Prior to his college teaching experience he served as a superintendent for five years and an assistant superintendent for 9 years. He was principal at Ball High School in Galveston and Sherman High School. He taught mathematics and science in Arizona and Texas.

Dr. Ritter has extensive experience in training principals, instructional leadership, human resources administration, and district level planning. He has conducted seminars for administrators and board members at various professional meetings and at the district level. Teaching assignments include Public School Law, School Finance, The Principalship, The Superintendency, and Curriculum and Instruction Programs.

Dr. Ritter served as President of the National School Development Council and University of North Texas Administrators and Supervisors Association. He has received honors from The University of North Texas, National School Development Council, and the Texas Association of School Librarians.

Ed Gifford


Mr. Gifford has in excess of 30 years of large-scale project management. He currently serves as President and co-founder of Education Partners Solution, Inc. (EPS) since 1996. EPS was founded with the goal of providing vendor independent technology consulting, integration, and support services while maintaining the highest-level commitment to quality solutions. EPS is dedicated to the science of voice, video and data networking, providing expertise and depth into a complex and ever changing Educational-computing market. Prior to EPS, Mr. Gifford was the Executive Director of Computer Services for a large metropolitan school district consisting of 46 campuses, 30,000+ students, and 3000+ professionals. His leadership and vision from 1992 – 1996 enabled the district to implement a highly respected instructional and administrative system. Prior to that position, Mr. Gifford was a Management Consulting Manager for a Big 6 Accounting Firm in Houston, Texas specializing in the Oil and Gas industry. Mr. Gifford also served as Application Development Manager for Budget, Payroll and Personnel System utilizing CASE technologies for the University of Texas Health Science Center in Houston.

Mr. Gifford obtained the following additional accreditations:

  • Certified Computing Professional (CCP)
  • Certified Data Processor (CDP)
  • Certified Systems Professional (CSP)
  • Certified Information Systems Auditor (CISA)
  • BICSI (Building International Consulting Services International) Member

Bonnie Walker


Bonnie Walker has served more than 18 years as a high school mathematics teacher, department chairman and District level mathematics coordinator. She served 6 years as Director of Special Projects for the Texas Association for Supervision and Curriculum Development and 12 years as the Executive Director of Curriculum and Instructional Support Services for Lamar CISD.

Ms. Walker served as President of the Texas Association of Supervisors of Mathematics and President of the National Council of Supervisors of Mathematics. She also served on the National Council of Teachers of Mathematics Review Board for the National Mathematics Standards. Additionally, Ms. Walker served 9 years on the Board of Directors for the Fort Bend County Museum Association Board. She is a member of Parkway Fellowship Church.

Steve Hickman


Steve has over 20 years’ experience working with school district technology. He currently serves as Director of Technology for Lamar Consolidated ISD in Rosenberg, TX. Prior to becoming the district’s Technology director in 2001, Steve served as the network administrator and a programmer/analyst. During his tenure at LCISD, Steve worked through two bond referendums where the district built 11 new schools and allocated over $30 million for technology. Major technology projects include implementing new student, finance, and instructional management systems, District-wide security and phone systems, wireless LAN, laptop cart rollout, videoconferencing systems and server virtualization. Steve also has experience in the private sector where he implemented an Enterprise Resource Planning (ERP) system for Hayes Industries, an injection molding manufacturer in Sugar Land, TX.


Arvind Rao


Arvind Leads the Business Intelligence and Big Data Transformation for Customer Service Quality Analytics and Product Quality Analytics for HP’s $55 Billion Printers and Personal Systems Group using latest BI tools and technologies to enable business to analyze, predict and improve quality of HP’s Products and Customer Experience.

Arvind has been with Compaq/HP since 2000 and has held several leadership roles focused on business and IT transformations. His current focus is to ensure that business is provided tools and technologies to perform cutting edge Analytics. Prior to HP, Arvind worked with Deloitte and CGI Consulting.

Arvind graduated with Bachelors in Computer Engineering from Manipal Institute of Technology, India and MBA from Tulane University, New Orleans. He is now based out of Austin, Texas.

Darlene Morris


Darlene has 15 years’ experience in the technology industry across Cisco, Hewlett-Packard and Compaq. With strong cross-functional alignment across marketing, operations and IT, she has supported the services and product lifecycle (quote to renew) with successful execution and implementation of service/product offerings and tools across all types of channels partners: Tier 1, Tier 2 and Distributors. Previous experience was in supply chain across oil & gas and engineering.

Darlene is married to her college sweetheart of 37 years (Larry) with two grown daughters (Dara/Travis and Erin) and one adorable grandchild (Brody). She lives in Tomball and occupies her free time raising tropical plants and collecting antique glassware. Darlene recently retired from Cisco and is looking for her next challenge.


Kyle Bradley


Kyle Bradley has over 19 years’ experience as an IT professional in the Healthcare industry. He is currently Southeast Texas and Arkansas Regional Sales Manager for Greenway Medical Technologies. Prior to working for Greenway Medical Technologies, Kyle was with Kryptiq Corporation for eight years, serving as the Central U.S. Director of Sales. Kyle has been involved with Healthcare IT since 1994 and was a software engineer for many years before moving into sales. He has a strong background in Electronic Health Records and ePrescribing software. While working as software engineer, Kyle pioneered one of the first patient portals to hit the healthcare market.

Kyle has a Bachelor of Business Administration in Management Information Systems from the University of Texas at Austin.

Jody Mask


Jody Mask is an attorney with over 12 years of litigation experience in the State of Texas. He is a graduate of the University of Houston Law Center and the former Dean of Admissions Southern Virginia University. Jody served on the Academic Affairs Council, University Retention Committee and University Operations Committee and advocated and won support for increased technology use in recruiting. He also managed the implementation of a new recruiting smart site (including content and design elements for the site’s build) and online application/form portal.

Jody has served on the Lawyers in Public Schools Committee of the Houston Bar Association, the Lawyers and Children Committee of the Travis County Bar Association, the Director of the Lawyers in Public Schools Committee of the Hidalgo County Bar Association, the Board of Directors of Handle With Care, and the Board of Directors of JR Beck Music Products (served with Red McCombs, namesake for University of Texas Business School).


Jennifer Mask


Jennifer Mask has over 15 years’ experience in the education industry. She began her career as an elementary teacher, working in Lewisville ISD, Frisco ISD, Round Rock ISD and Edinburg CISD. Following her work as a classroom teacher, Jennifer transitioned into administration and served as a Dyslexia Program Coordinator in Lewisville ISD. Jennifer has served as a Federal Program specialist at Region VII Texas Education Service Center in Kilgore, TX where she provided ongoing site support to school districts within the region regarding NCLB and AYP standards. Jennifer worked as an educational consultant for PLATO Learning, Inc. in the Rio Grande Valley region of Texas where she implemented a full line of K-6 educational software and provided ongoing site support and training for all district wide implementations.

Jennifer has served as the Executive Director of Woods Creek Montessori at Washington & Lee University in Lexington, VA and Assistant Director at St. Paul Lutheran Schools in McAllen, TX. Jennifer holds a Master of Education degree in Educational Administration and has her Texas School Principal certificate.

Omar Misleh


Omar Misleh is a licensed attorney in Texas and Oklahoma. He completed a Bachelor’s degree with Major in Biology and Minor in Chemistry. He then graduated from Thomas Jefferson School of Law in May 2002. Omar’s solo practice focuses on corporate law (with emphasis on Mergers & Acquisitions), real estate and commercial litigation. He is currently counsel to largest Long John Silver’s franchisee in nation and sits on board of directors of Southern Star Credit Union.

Omar has been corporate attorney for Go IT Services since 2004.